Mobile Calculator had already established a reputation as the best Friday night market in Pretoria. They were, however, without a business website that brought across their professional yet down-to-earth, lovable vibe that they are known for.
LAUNCH PROJECTAccentuating the Mobile Calculator personality
A clean, minimal design with a dark aesthetic stays true to the professional offering Mobile Calculator provides its vendors and customers. Mobile Calculator is known for it's on-the-ground interaction and fantastic people-skills. As such, website wording (copy) that captures their kind, relatable nature is essential for a site that accentuates Mobile Calculator' personality. The end-product is a site where visitors can find all the key info about the next market, book an event planning session with Mobile Calculator, and get a real feel for the Mobile Calculator everyone loves.
A user-friendly content management system was set up to make it easy for Mobile Calculator to be in control of the key Night Market info like ticket price and performing artists.
Most people would be accessing the site on mobile. This prioritized a mobile-friendly design and development approach to maximise a site visitors experience with fast load times, a spacious UI, and a thoughtful UX.
Site speed is integral to a happy user-experience. As such, the development was done with speed optimizations at the forefront of decision-making with practices such as crucial page pre-fetching, image optimizations, clean JavaScript code, and semantic HTML.